Determining the attitudes of store managers for green marketing mix: Kocaeli shopping center application
نویسندگان
چکیده
منابع مشابه
Store Managers – the Seismographs in Shopping Centres Store Managers – the Seismographs in Shopping Centres
Purpose: The aim of this paper is to investigate (1) the link between store managers’ evaluation of how customers assess a shopping centre and their own evaluation of the centre and, based on that, (2) the relevance of store managers in reflecting upon and informing the management and marketing practices of the local shopping centre management. Methodology: A conceptual model is developed based...
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ژورنال
عنوان ژورنال: Pressacademia
سال: 2020
ISSN: 2146-7943
DOI: 10.17261/pressacademia.2020.1249